Grubic design is a Croatian jewellery brand with an over 30 years long tradition. It all began in the late 1980s when a Zagreb based design enthusiast Mladen Grubić made his first pieces of jewellery. It was Mladen’s hard work and strong desire to succeed in this imaginative and creative business that kept him going in those first years of development and search for his designer trademark. Twenty years later, Mladen is still working diligently, but with the help from his son Petar, who joined him after high-school. Soon, this family-based business blossomed into an actual brand. Thanks to their joint forces and Peter’s sense for business development, Grubic design now has five of their own stores throughout Croatia. Furthermore, the brand has established numerous business partnerships, both at home and abroad.
It was back in the ‘90s when they opened their first store in the city of Cres, on the magnificent island of Cres. At the beginning of the new millennium, they expanded their business onto the up-and-coming island of Pag. First they opened a store in the city of Novalja, followed by another one in the city of Pag soon after. After the two Pag ventures, the brand opened their fourth store in the sole heart of the capital, right next to the main Ban Jelačić Square. Opened in 2017, their newest addition to the family is the store in Šibenik, located in the breathtakingly beautiful old city on the way to St. Michael’s Fortress. Finally, in 2018 they opened a 6th store in one of the most beautiful cities in Croatia – Split.
The designer duo’s opus comprises a variety of collections, styles, materials and countless innovations. According to them, their inexhaustible inspiration stems from rich historical periods and Mother Nature, which never ceases to amaze them. From this, collections such as Elizabeth I, Baroque collections or Knights collection – Urban warriors are born. Their main means for jewellery making are real leather and metal alloys, followed by all sorts of glass and crystal. Likewise, they work with tropical corals, freshwater pearls and semi-precious stones.
When it comes to the role and position of Grubic design brand in the context of the Croatian fashion scene, it is safe to say that they are present in almost all of its domains. The brand frequently participates in numerous events ranging from Zagreb Fashion Week, Design Week Zagreb to TV shows of all the main Croatian channels (Croatian “The Voice”, most recently), theatres, entertainment and other kinds of events and gatherings. Alongside the usual collaborations with fashion magazines and portals, the brand frequently lends their jewellery (with a side of artistic counselling) to various film and television projects, last of which is titled “Aleksi” and was directed by B. Vekarić. One of the things they are most proud of is their long-lasting collaboration with the grand Croatian singer Josipa Lisac. Not only has she been their ambassador for years, but also she continues to be an everlasting source of inspiration when it comes to the interpretation of their work in real life.
By following their long-term motto “From street fashion to extravagance” Grubic design managed to resist capricious trends and stay true to its original idea.